Hello there! I'm Pavel Fernandez, a UK based Product Design Lead & Design Director working with agencies and in-house teams across
UX-UI PRODUCT DESIGN, APPS, WEB, MARKETING & BRANDING...
NATIVE APP, UX & UI, BRANDING
Providing local businesses with a versatile platform and programme to reward and share customers' loyalty.
WHAT I DO
Field studies. Users, stakeholders, and internal teams interviews. Competitive Analysis. Requirements, limitations, opportunities, and goal analysis. Personas building and User stories. Journeys mapping. Heuristical analysis, Design exploration...
Experience & Service Design
Holistically connecting end-users journeys with the business organization's technical and operational requirements.
Define and manage design workflow and resources. Agile methodology. Team building.
UX & UI
Wireframes, Low and High fidelity prototypes, Interaction Design, Visual Design, Design Systems, Motion-graphics, Testing design, run and analysis.
Native and Web Apps, Websites and Experiential...
Branding & Marketing
Research (market, audiences, trends...), Definition (vision, values, promise...), Design (identity, visual personality, brand guidelines...).
Marketing campaigns design and art direction,