Ponte Finance

BRANDING & WEB

At an especially difficult time in people’s lives, Ponte provides their customers with all the necessary support to reduce the pressure and stress of the complex and lengthy probate process as well as the financial distress associated with personal losses. 


We created a brand that feels, and emotionally conveys, Ponte's values as a helpful, friendly, and honest partner. A brand that's both, emphatic and memorable. 
 

Creative Consultant & Design Lead - Branding, UX, UI 
 

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BRAND PURPOSE

Unlocking Legacies

BRAND VALUES

Helpful, Trusted, Reliable, Meaningful, Honest & Transparent.

OUR VISION

Ponte’s vision is to simplify the probate process, whilst allowing beneficiaries faster access to their inheritance.

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