"Let the Fun Begin” celebrated happiness as an expression of their personality. We worked with photographer Ophelia Wynne recreating a story of joy between three friends during the Christmas to New Year period, a season particularly shaped by celebrations and social interaction. 
As a result, Clean&Clear Facebook UK likes rocketed, increasing in over 2000% the average likes per post with over 10,000 new likes during the two core months of the campaign.

Art & Design direction