With EVO, Nokia was to revolutionize digital music through social interaction. To match Nokia's innovation we proposed an AI-based experiential campaign to create a more connected world.
Under this platform, users were to have a futuristic alter-ego which by learning from their interest will connect them anonymously with other similar alter egos (users) as well as new trends of their interest.
Sharing interests and connecting people thought experiences creating an interactive universe from all around the world, beyond languages and cultures.
Art & Design direction