After sustained years of growth, OSTC trading and investment group embarked on a new expansion of its footprint and services. To support the next steps in the evolution of the company, we developed a new brand identity and brand book, website, marketing materials, and a new App to deliver on its vision and business plans.
role: Creative Consultant - Brand & UX-UI Designer - Art Director - Illustrator
branding, web, App, marketing
People are at the center of OSTC efforts and success.
Their expanding e-learning and training products are built around personal and professional, mental, and physical development.
The new visual manifestation of the brand became a celebration of human ingenuity and true potential.
After a detailed analysis of the proposed content matrix, heuristic review of the previous website, and competitive marketing research, we approached the design of and Architecture of Information framework and site mapping for the new OSTC website towards the creation of a modular design system to ensure scalability, adaptability, and cross-platform compatibility.
In addition to the new website, multiple marketing materials were developed to present the new OSTC and its fresh line of products.