Great brands speak of our values, project us into the future and, more importantly, imprint the imagination of our audiences. 
Together with creating a product, a service, a movement, the making of its brand frequently define the single more important milestone for their success. A brand, of course, is not just a logo or a colour palette, "The Brand" is the matured manifestation of the character and vision of any organization.

Brands are as much about consistency as they are about evolution. Branding is the exercise of understanding who you are and where you stand, where you want to go and how to get there, who is with you for the journey and whom you wish to meet next.