IGGalaxy
WEB & NATIVE APP • WEB 3 • CRYPTO • NFT
Now renamed as trinity3, working at IGGalaxy I had the privilege to spearhead the product design team responsible for crafting this cutting-edge, blockchain-powered play-to-earn platform which brings together global gamers and facilitates sponsored and self-organized tournaments across popular titles. My involvement in the project included, in addition to Team Lead, hands-on Service Design architecture, UX, UI, visual design, Design System, and Prototyping.
Product Design Lead, Experience & Service Design, UX, UI
Objectives
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As an e-sports platform, members shall benefit from personalized profiles, team features, crypto-wallets, stats, social sharing, leaderboards, live streams, and an NFT marketplace.
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Tournament participants receive guaranteed rewards, including the platform's cryptocurrency, NFTs, and other currencies, deposited into their wallets automatically.
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Achievements and Levels recognize user excellence with a universal XP ranking, game-specific levels, and leaderboards by games, regions, and proficiency levels.
THE PLAYERS
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Li
The young competitive gamer
ATTITUDES
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Plays for fun but also to win.
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Appealed by play to earn opportunities as a source of gratification as well as a way to pay for some wishes.
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Devotes time and effort to improving his gaming skills, and learning new abilities
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Highly socially engaged, proactive in creating content, being vocal and sharing his experiences.
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Interested in all that is new and innovative.
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DEMOGRAPHICS
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Underage or a very young adult.
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Generally a student.
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Single or in a non-formalised relationship.
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Live at their family home.
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Friends pool gravitates around classmates.
Anne
The cassual competitive gamer
ATTITUDE​S
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Play for pastime, enjoyment and socialisation.
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Like winning, and trying to get better, work, study and social life are greater distractions.
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Is very socially engaged, while more focused on her own network.
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Is a digital native and is open to exploring and experimenting.
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DEMOGRAPHICS
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18+, while likely in their 20's.
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Frequently a student, intern or apprentice.
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Some or full financial independence.
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Single or in a non-formalised or formalised relationship.
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Possibly living with friends.
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Friends pool gravitates around childhood friends, classmates, and co-workers.
PERSONAS RESEARCH AND DEFINITIONS
Through research, interviews, and workshops, I helped define the service's key audiences by mapping their taxonomy, demographics, motivations, and levels of awareness. I also developed empathy maps and analyzed their resolution funnel to inform the platform's service design effectively.
PLATFORM ARCHITECTURE
As an initial step in the project, I led a series of workshops to refine and define the product’s Service Design paradigms. This process resulted in both the high-level and detailed information architecture for the portal.
USER'S JOURNEYS
The diverse use cases of the platform prompted me to create detailed user journey maps, highlighting key touchpoints and interaction flows. This process helped refine the mapping of associated features and optimize the overall user experience within a holistic view of the service.
SOME KEY SECTIONS
The IGGalaxy ecosystem is extensive, encompassing numerous sections and features. Below is a curated selection of key areas in action and the design contributions I delivered for them.
TOURNAMENTS
The platform's proposition is straightforward: the richer the experience for users. Players can join regional tournaments across dozens of games and earn rewards for participation. Whether they win or lose, free crypto wallets and the proprietary platform tokenomics ensure rewards for all.
LEADERBOARDS
Individual game-based tournament participation is tracked to showcase on various leaderboards, visually representing how players performed among their peers in their region and/or level.
PLAYER'S PROFILE
IGGalaxy goes beyond gaming, fostering a dynamic and responsible community.
Player profiles with tokenized avatars and stats spark conversations in the lively community. Customizable game and interest configurations enhance personalization for an enriched user experience.
WALLET
Users receive free crypto wallets on IGGalaxy for easy prize distribution. They can receive IGG, the core platform currency, and engage in multiple other cryptocurrencies while owning and trading NFTs.
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IG labs, part of our Tokenomics, lets users freeze IGG in capsules, unlocking earnings at maturity. This user-friendly process aligns with our goal of demystifying cryptocurrencies and tokens.
DESIGN PROCESS
The conceptualization, design, and development of IGGalaxy 2.0 was the result of a sprints-based pyramidal milestones-defined process simultaneously pursuing both, quality and efficiency-driven dynamics.
RESEARCH
HEURISTIC
ANALYSIS
Holistic research and analysis of audiences, market, technology and trends,
Heuristic analysis of the pre-existing platform, inclusive of user interviews and feedback backlogs.
PRODUCT
VISION
SERVICE
DESIGN
UX-UI
DESIGN
Review and definition of product vision and commercial and cultural goals.
The compass to evaluate the product offering
Definitions of service paradigms and key features specifications, dependencies and preliminary flows.
Simultaneous development, design and testing of user journeys, experience design, visual identity, design system, UI, high-fidelity prototyping, technical validation and texting
VISUAL DESIGN
Our UX/UI, crafted with a focus on emotions and mental states, incorporates a fresh visual identity. It guides users seamlessly through the functional use cycle and elicits desired reactions at every step of their journey.
FEEDBACK
The launching of IGGalaxy 2.0 triggered a wave of positive feedback from the users of the platform and the beginning of an accelerated expansion of its members base. As the news spread double digits numbers of newcomers were welcomed by the IGGalaxy community.
