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IGGalaxy

WEB & NATIVE APP • WEB 3 • CRYPTO • NFT• now TrinityDAO

I was privileged to spearhead the product design team responsible for crafting this cutting-edge, blockchain-powered play-to-earn platform which brings together global gamers and facilitates sponsored and self-organized tournaments across popular titles. My involvement in the project included, in addition to Team Lead, hands-on Service Design architecture, UX, UI, visual design, Design System, and Prototyping.


Product Design Lead, Experience & Service Design, UX, UI

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Objectives

  • As an e-sports platform, members shall benefit from personalized profiles, team features, crypto-wallets, stats, social sharing, leaderboards, live streams, and an NFT marketplace.
     

  • Tournament participants receive guaranteed rewards, including the platform's cryptocurrency, NFTs, and other currencies, deposited into their wallets automatically.
     

  • Achievements and Levels recognize user excellence with a universal XP ranking, game-specific levels, and leaderboards by games, regions, and proficiency levels.

Solution

IGGalaxy was meticulously crafted with a foundation in detailed Experience and Service Designs rooted in extensive research.

Empowered by an atomic design system, strategic framework, and a user-centric approach, our design ensures scalability and fosters high user engagement.

THE PLAYERS

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Li

The young competitive gamer

ATTITUDES

  • Plays for fun but also to win.

  • Appealed by play to earn opportunities as a source of gratification as well as a way to pay for some wishes.

  • Devotes time and effort to improving his gaming skills, and learning new abilities

  • Highly socially engaged, proactive in creating content, being vocal and sharing his experiences.

  • Interested in all that is new and innovative.

DEMOGRAPHICS

  • Underage or a very young adult.

  • Generally a student.

  • Single or in a non-formalised relationship.

  • Live at their family home.

  • Friends pool gravitates around classmates.

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Anne

The cassual competitive gamer

ATTITUDE​S
 

  • Play for pastime, enjoyment and socialisation.

  • Like winning, and trying to get better, work, study and social life are greater distractions.

  • Is very socially engaged, while more focused on her own network.

  • Is a digital native and is open to exploring and experimenting.

DEMOGRAPHICS

  • 18+, while likely in their 20's.

  • Frequently a student, intern or apprentice.

  • Some or full financial independence.

  • Single or in a non-formalised or formalised relationship.

  • Possibly living with friends.

  • Friends pool gravitates around childhood friends, classmates, and co-workers.

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TOURNAMENTS

The platform's proposition is straightforward: the richer the experience for users. Players can join regional tournaments across dozens of games and earn rewards for participation. Whether they win or lose, free crypto wallets and the proprietary platform tokenomics ensure rewards for all.

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LEADERBOARDS

Individual game-based tournament participation is tracked to showcase on various leaderboards, visually representing how players performed among their peers in their region and/or level.

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PLAYER'S PROFILE

IGGalaxy goes beyond gaming, fostering a dynamic and responsible community.

 

Player profiles with tokenized avatars and stats spark conversations in the lively community. Customizable game and interest configurations enhance personalization for an enriched user experience.

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WALLET

Users receive free crypto wallets on IGGalaxy for easy prize distribution. They can receive IGG, the core platform currency, and engage in multiple other cryptocurrencies while owning and trading NFTs.

IG labs, part of our Tokenomics, lets users freeze IGG in capsules, unlocking earnings at maturity. This user-friendly process aligns with our goal of demystifying cryptocurrencies and tokens.

DESIGN SYSTEM

In parallel to the new brand development and immediately after the detailed UI design phase a Design System was built to ensure consistency, scalability and efficiency.

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DESIGN PROCESS

The conceptualization, design, and development of IGGalaxy 2.0 was the result of a sprints-based pyramidal milestones-defined process simultaneously pursuing both, quality and efficiency-driven dynamics. 

RESEARCH

HEURISTIC
ANALYSIS

Holistic research and analysis of audiences, market, technology and trends, 
Heuristic analysis of the pre-existing platform, inclusive of user interviews and feedback backlogs.

PRODUCT
VISION

SERVICE

DESIGN

UX-UI
DESIGN

Review and definition of product vision and commercial and cultural goals.
The compass to evaluate the product offering
Definitions of service paradigms and key features specifications, dependencies and preliminary flows.
Simultaneous development, design and testing of user journeys, experience design, visual identity, design system, UI, high-fidelity prototyping, technical validation and texting
Design Process
Visua Identity

VISUAL DESIGN

Our UX/UI, crafted with a focus on emotions and mental states, incorporates a fresh visual identity. It guides users seamlessly through the functional use cycle and elicits desired reactions at every step of their journey.

FEEDBACK

The launching of IGGalaxy 2.0 triggered a wave of positive feedback from the users of the platform and the beginning of an accelerated expansion of its members base. As the news spread double digits numbers of newcomers were welcomed by the IGGalaxy community.

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