WEB & NATIVE APP • WEB 3 • CRYPTO • NFT
IGGalaxy is a Play to Earn, blockchain-powered platform, that organizes eGames tournaments prized on cryptocurrency for an enthusiastic worldwide community of gamers across a variety of popular game titles.
Alongside talented interdisciplinary colleagues, and leading their design team, we conducted extensive research, workshops, heuristic analysis, market studies, and testing, conductive of the UX and UI designs that brought the new version of the App to life.
Product Design Lead, Experience & Service Design, UX, UI
A new Opportunity, and evloved Vision
A VERSATILE PLATFORM
As a full e-sports platform, members benefit from personal and team profiles, their own crypto-wallets, statistics, sharing and social tools, leaderboards, live streams, an NFT marketplace, among multiple other features.
A REWARDING EXPERIENCE
Members participating on tournamnets receive warratee rewards on IGGalaxy own cryptocurrency, NFTs, and other currencies, all automatically distributed directly into the user's wallets provided by the platform.
COMPETIVE BY NATURE
Rankings and Levels celebrate users' performance and to match game-specific skills, the platform provides players with a general XP ranking, a game levels ranking, and leaderboards by games, regions, and levels.
THE YOUNG COMPETITIVE GAMER
Plays for fun but also to win.
Appealed by play to earn opportunities as a source of gratification as well as a way to pay for some wishes.
Devotes time and effort to improving his gaming skills, and learning new abilities
Highly socially engaged, proactive in creating content, being vocal and sharing his experiences.
Interested in all that is new and innovative.
Underage or a very young adult.
Generally a student.
Single or in a non-formalised relationship.
Generally living at their family home.
Friends pool gravitates around classmates.
THE CASUAL COMPETITIVE GAMER
Play for pastime, enjoyment and socialisation.
Like winning, and trying to get better, work, study and social life are greater distractions.
Is very socially engaged, while more focused on her own network.
Is a digital native and is open to exploring and experimenting.
18+, while likely in their 20's.
Frequently a student, intern or apprentice.
Some or full financial independence.
Single or in a non-formalised or formalised relationship.
Possibly living with friends.
Friends pool gravitates around childhood friends, classmates, and co-workers.
THE USER'S EXPERIENCES
IGGalaxy is an interconnected matrix of functionalities, and their dependencies, resulting from detailed Experience & Service Designs.
IGGalaxy 2.0 is a sleek and sophisticated platform boasting advanced functionalities and an empathic and intuitive user centre design experience. An atomic design system, a strategic framework, detailed 'personas', market landscape and 'user journeys' research support the platform's design, ensuring scalability and achieving business goals.
The dashboard is the central hub for users, contains a plethora of key selected information, including social interactions, incoming and available tournaments, promotions, and a condensed view of the user’s performance.
The platform proposition is as simple as rich is the experience provided to its users. Players, can join regional tournaments across dozens of games and to be rewarded for their participation. Always, whatever they win all loose, thanks to free crypto wallets, and the proprietary platform tokenomics.
Individual game-based Tournaments participation is tracked to portray on different Leaderboards visualisations how player's performed among their piers on its region and/or level.
As much as a place to play, IGGalaxy is also a community. Players can set up their own profile, with their own tokenised avatars and performance statistics to present themselves as conversations triggered at the lively IGGalaxy community. Users' profiles also allow the users configuration of their games and interest configurations, allowing the platform to deliver increasing degrees of personalisation of the experience.
To allow for prizes distribution users are given their own free crypto wallets where they can receive not just IGG - the platform core currency -, but also operate in multiple other cryptocurrencies as well as receive, own and trade NFTs.
Part of the platform Tokenomics takes place at IG labs, whereby freezing IGG in temporal capsules till they reach maturity users can capitalize on its earnings. The operation is simple and playful and is part of the platform's objectives in demystifying the use of cryptocurrencies and tokens.
IGGalaxy marketplace allow the platform members to ackquire NFTs from IGGalaxy and partners on IGGalaxy curency as well as MATIC and USDC.
The conceptualization, design, and development of IGGalaxy 2.0 was the result of a sprints-based pyramidal milestones-defined process simultaneously pursuing both, quality and efficiency-driven dynamics.
Holistic research and analysis of audiences, market, technology and trends,
Heuristic analysis of the pre-existing platform, inclusive of user interviews and feedback backlogs.
Review and definition of product vision and commercial and cultural goals.
The compass to evaluate the product offering
Definitions of service paradigms and key features specifications, dependencies and preliminary flows.
Simultaneous development, design and testing of user journeys, experience design, visual identity, design system, UI, high-fidelity prototyping, technical validation and texting
In parallel to the new brand development and immediately after the detailed UI design phase a Design System was built to ensure consistency, scalability and efficiency.
Users' experiences are deeply influenced by emotions and states of mind.
Our UX and UI have been created with those in mind and built up together with a new visual identity reflected on the platforms' UI to support both, the understanding of the use cycle functionalities, and, the desirable reactions throughout each moment of the users' journey
The launching of IGGalaxy 2.0 triggered a wave of positive feedback from the users of the platform and the beginning of an accelerated expansion of its members base. As the news spread double digits numbers of newcomers were welcomed by the IGGalaxy community.