NATIVE APP TABLET & MOBILE
Nkoda is an App for musicians providing unfettered access to an extensive repository of music scores complemented by annotation tools. Employing a comprehensive heuristic and market competitors analysis, I spearheaded the identification of pivotal strategic features and user experiences essential for securing market dominance.
This analysis paved the way for the development of a suite of tools and interaction enhancements, bolstered by the introduction of a dynamic loyalty and referral program.
UX Researcher, Senior Product Design, UX, UI
HEURISTICS & COMPETITORS ANALYSIS
The development of the new features and functionalities designs for the app were anticipated by a detailed heuristic analysis and competitors survey shaping the new service design paradigms,
REFERRAL & LOYALTY PROGRAMME
The ambitious new ecosystem of interaction between Nkoda and its users has evolved from a tailored service design, aimed at bolstering loyalty and advocacy, significantly enhancing the user journey.
SERVICE DESIGN & USERS JOURNEY
The new ambitious ecosystem of relationship between nkoda and their users raised from a bespoke service design to support its loyalty and advocacy programme reflected on their users journey.