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Caterpillar

WEB APP

In the pathway to Caterpillar’s construction equipment electrification, this project explored the core Service Design architecture, UX, UI, visual design, and Design System, for a battery-as-a-service subscription platform.

The development included most aspects of the product cycle, from scoping and purchase completion, to subscription management, and pre and post-sales communications.


Product Design Lead, Service Design, UX & UI

As a lead product and experience designer for the project, I had the privilege to deliver with the Cognizant team and CAT teams across the core aspects of the service design, user journey, as well as the UX, UI and high-fidelity prototype for the end-users service portal.


The project served as a base for defining and testing the product feasibility, as well as, the integration of the front-end experience with the SalesForce technology-powered backend.

Service Design

PERSONAS

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USER EXPERIENCE & SERVICE DESIGN

The design and development included all the milestones involved on the user’s journeys for both, its end-customers website and back-office platform. Among them, its quoting tool, subscription management dashboard, service and technical support, and supporting information for prospect subscribers.

UX-UI Design

UX-UI DESIGN

To deliver a quick, yet comprehensive prototype, we create a Design Atoms System from which to build and explore UX solutions while simultaneously creating the UI designs for the platform.

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DESIGN SYSTEM

USER'S TESTINGS

Due to the relative technical complexity of the service, a set of guided test with the use of the low fidelity prototype was designed in order to validate the general service design solution, the intuitivity of the user experience, as well as to evaluate the best of different UX approaches to some key interactions.

User Testing

VISUAL DESIGN & IDENTITY

Visual Design

Under the Caterpillar umbrella, the visual design and identity for the service was intended as a warm and friendly invitation into a better future, procuring both, the perception of simplicity and confidence in the service, and the joy of being part of the industry transformation.

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