For many, a subculture, definitely an American icon. In Europe, we supported Harley Davidson to become more mainstream.
Through digital content and directed marketing, we proved Harley Davidson to be a great bike to ride across Europe. With "The Greatest Rides" and "Battle of the Kings" awards-winning digital engagement campaigns, we appealed to audiences and dealers all across the continent. Delivering brand awareness among touring riders and commuters alike and reaching thousands of visitors to the websites and test ride requests.