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For the European presentation of the new model M, Infiniti wanted to state the traditional sophistication of Japanese craftsmanship reflected in its design and technology.
To bring heritage into modernity, we explored the precise and elegant, yet vital and fluid Japanese Shodo painting technique as a brush to showcase the new Infiniti M in the company of iconic personalities of modem Japan. The Infiniti M became not just an object of desire, but also an intelligent and charismatic car, and source conversation.
Visual Design, Art & Design direction, illustration
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