HBO My Daemon


'My Daemon' App brings the world of 'His Dark Materials' daemons (animals) into our everyday lives. Daily activity trackers to improve our well-being supported by a growing relationship with our digital companions as part of HBO's promotional initiatives for the second season of the show. 

Webby Awards 2021 Best Visual Design Nominee 
Lead Interactive Designer and Art Director

US AppStore - iPhone + Apple Watch

My Daemon App sinergetically connects with users and show fans lifestyle and interest for which a plethora of user journeys and micro-interactions were mapped and explore as part of our UX explorations.
Screenshot 2021-10-24 at 20.29.07.png

To validate key interactions and user journeys we developed an advanced functional prototype on Protopie to which to test with a focus group including show fans and agnostic users.

HBO promotional video for the launch 

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