Hello!

I am a Senior Product Designer with 8+ years of experience in UX/UI design for native and web applications, collaborating with industry leaders such as HBO, Caterpillar, and Mimecast, as well as innovative startups. Proficient in delivering solutions across diverse sectors, including B2C, B2B, SaaS, fintech, cybersecurity, AI, blockchain and media.

 

Skilled in leading projects from concept to launch through research, prototyping, and testing. Adept at cross-functional collaboration, use of AI tools for enhanced efficiency and precision of output, consistently achieving user-centered and business-aligned results. Passionate about creating meaningful, scalable, and impactful products.

 

Key Achievements

Silver for Best UX in E-commerce 2023 for ConferWith App

Webby Awards Nominee 2021 for HBO My Daemon App (Best Visual Design)

Dot.com Awards Platinum 2017 for Battle of the Kings, Harley Davidson Web

 

Core Skills
 

• UX & UI
  Holistic Analysis, User Experience, User Journeys, Interaction Design, Consultancy, Service Design, Wireframes, Prototypes, Design Systems, Motion-graphics, Testing... Native and Web Apps, Websites and Experiential.
   

• Vibe Coding
  Use of AI tools for rapid ideation as well as high-fidelity prototyping and testing, using real data and reproducing real case users interactions. Integrating designs and coded repository of components as part of a more seamless transitions from ideation, design, and validation, into production.
   

• Experience & Service Design
  Holistically connecting end-users journeys with the business organization's technical and operational requirements.
   

• Design Direction
  I have lead teams of various sizes, fostering collaboration and professional development, defining and managing workflows and resources, and applying Agile methodology.

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• UX Research
  Personas, User stories, Product proposition, Interviews, Competitive Analysis. Requirements mapping, Opportunities, risks, and goal analysis...
   

• Branding & Marketing
  Research (market, audiences, trends...), Definition (vision, values, promise...), Design (identity, visual personality, brand guidelines...).