UK’s best selling car was to launch a fresh new model in two fresh flavours, green and magenta.
We gave Fiesta a fashionista look, we embraced the style of his design and recognized him as no less than a complement of his owner personality and character. We made them both, Fiesta and driver, part of a world that resembles the excitement of music and party, yet sophisticated and elegant. We created a campaign destination website in two flavours, green and magenta, hero colours for the New Fiesta launch, dressed in a cool, vibrant young energy, and a simple content structure devoted to discovering and admiring its beauty and sophistication.
Visual Design, Art & Design direction, illustration