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Hello there! I'm Pavel Fernandez, a UK based Product Desing Lead & Design Director working with agencies and in-house teams across

UX-UI PRODUCT DESIGN, APPS, WEB, MARKETING BRANDING...

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WHAT I DO

  • UX Research
    Field studies. Users, stakeholders, and internal teams interviews. Competitive Analysis. Requirements, limitations, opportunities, and goal analysis. Personas building and User stories. Journeys mapping. Heuristical analysis, Design exploration...
     

  • Experience & Service Design
    Holistically connecting end-users journeys with the business organization's technical and operational requirements.
     

  • Design Direction
    Define and manage design workflow and resources. Agile methodology. Team building.

  • UX & UI
    Wireframes, Low and High fidelity prototypes, Interaction Design, Visual Design, Design Systems, Motion-graphics, Testing design, run and analysis.
    Native and Web Apps, Websites and Experiential...
     

  • Branding & Marketing
    Research (market, audiences, trends...), Definition (vision, values, promise...), Design (identity, visual personality, brand guidelines...).
    Marketing campaigns design and art direction,

what I do...
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