ASUS

BRANDING

ASUS diversity of products and global presence had produced over time significant deviations in the design and tone of voice of their many pieces of communications. Working with ASUS European team we created a new brand identity system and a wide range of inspirational references and toolkits in the pursuit of archiving high-level communication consistency, visually and tonally, across all media and lines of products. 
 

Lead designer & design director