Welcome to O2
More than saying hello! Validating and sharing your choice.
Making O2 Welcome messages to new customers a powerful advocacy and retention tool.
The beginning of the retention journey.
New customers start here their decision-making process to remain at O2 by the end of the contract.
A platform for advocacy.
Pleased new customers share and recommend their experiences. We designed a holistic ecosystem of interactions through the life-cycle of the brand to take advantage of the opportunity.
KNOWING THE AUDIENCE
A pathway to meaningful personalization.
Who are we designing this experience for? How can we typify the new O2 customers? Some preliminary categorizations:
From sentiment to conviction
First impressions matters.
THE WAY WE SAY HELLO
The O2 welcome is personalised, useful and meaningful. Is delivered both, digitally and physically.
We are helpful.
A SMOOTH START
With O2 I had no issues transferring my number, my data or understanding my plan and bills.
SHARE AND WIN
Joining O2 has been seamless and gratifying. I want to share this experience with others.