Welcome to O2

More than saying hello! Validating and sharing your choice. 
Making O2 Welcome messages to new customers a powerful advocacy and retention tool. 

 

The beginning of the retention journey. 
New customers start here their decision-making process to remain at O2 by the end of the contract. 

A platform for advocacy.

Pleased new customers share and recommend their experiences. We designed a holistic ecosystem of interactions through the life-cycle of the brand to take advantage of the opportunity.

KNOWING THE AUDIENCE

A pathway to meaningful personalization.
Who are we designing this experience for? How can we typify the new O2 customers? Some preliminary categorizations:

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THE JOURNEY

From sentiment to conviction

GRATIFICATION

FACILITATION

ADVOCATION

First impressions matters.
THE WAY WE SAY HELLO

The O2 welcome is personalised, useful and meaningful. Is delivered both, digitally and physically. 

We are helpful.
A SMOOTH START

With O2 I had no issues transferring my number, my data or understanding my plan and bills. 

Sharing joy.
SHARE AND WIN

Joining O2 has been seamless and gratifying. I want to share this experience with others.