Is lovely to see that for the first time in our short history as a species, we are starting to take our first steps into self-recognition as a common group, us, humans. 
We are social beings, consecutively, for brands, social media, campaigns and physical experiential interaction with their customers are key to communicating their values. When it comes to marketing, is especially key to be relevant and meaningful, to deliver messages that resonate with our audience's interest, expectations, and hopes in ways that produce a long-lasting imprint of positive perception for our services and products.