Extending App design into product personality.
We worked for Vype designing the look&feel for the companion App for their new line of wirelessly connected vipers. We developed an intuitive user-centred design, but also, a digital extension of the character of their physical products. Matching the personality of the models across their silver, white, and black lines.
Creative Strategist, Product Design, UX, UI, Art & Design direction
Vype, as a premium product, coexists with others in its category like no other e-cigarette before. Consequently, its design is reflective of those common aesthetic values, and so should be its companion App.
We also wanted the companion App not just to be a functional extension of the product but very much part of it, so the design takes from the material colour and texture of its three models.