A new Sky Bundles family for a new era in entertainment.
The Bundle has been around since 2013, and has proven to be a successful and recognisable Sky trading asset. But the arrival of Sky Q has propelled the brand into a completely new space, and so the trading asset must keep pace with this evolution.
role: Creative & Design direction
DECODING THE NEW VISUAL CLUES ON THE NEW SKY Q BOX
While retaining their original bright, glassy look, the new Bundles reflect the geometry of the new box. Rounded corners, smooth surfaces, silver edging and crystal neon touches. The design is simple and minimalistic, with an elegant finish.
The new bundle
The new Bundles feature the same basic components as their predecessors.
Using the new Bundles is simple. We have created a repository of templates and references to guide, inspire and create harmony.
TOP-CLASS ENTERTAINMENT FOR ALL This new family of Bundles showcases Sky’s unmissable world of content and lends it a more mature, confident and premium feel.
The images in the Bundles should represent Sky’s sophistication and top quality content. Choose image crops that close in on main characters or any other relevant elements that favour recognition and simplicity. Select and crop images in ways that will gracefully complement one another, both in terms of composition and tonality, when placed side by side in the faces of the Bundles.
The popular Sky Box Sets include a variation on the bundle design to allow for highlighting multiple of our favourite shows.
Bundles can combine Sky services to present price deals.
Use the bundles freely through all Sky communications, either as support for the key visuals or as protagonists of the composition.