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Ford Sync



SYNC is a Microsoft voice recognition technology to improve security and driving experience more enjoyable. SYNC responds to voice customizable commands to allow the control of handsets, music reproduction and other features, hands-free, while driving.
As part of the Beijing 2012 auto show, we were commissioned to put together an engaging performance for the launch of this technology.
Music, dance, and a video wall projection highlighting FORD-SYNC features.

Art direction

Go Further

As part of the presentation of the new Ford's global strategy, a pan-European event for dealers was organized in Amsterdam. The two hours event involved the introduction of all the new range of models and conferences about technology, market, and positioning of the brand. To support the event a giant digital screen was created to introduce new models and technologies.


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