AXA has a committed motto, “we are restless for a reason”, and that reason is their customers. This strategy, product design and communications brand audit for AXA Car Insurance embraced both, passion and reason, to articulate AXA's quality of service promise.

Truthful. Straightforward. Helpful.
We focused on these three fundamental brand strengths to deliver a believable message, capturing real moments, speaking with intimacy and providing with tools and services that facilitate people lifestyles. 
Moreover, procuring a deeper understanding of their customers through the fulfilled promise that AXA can be a helpful partner through their lives and backed by a solid digital support platforma and concierge.

Creative & Design direction