Sports is at the heart of the Sky content offering, with more events than any other broadcaster, and among them, the Premier League.
After a surprising season in which underdogs shook the landscape of the Premier League Championship, everything seemed possible.
So, for this acquisition campaign, we burst the Sky Sports Bundle into an all starts frenzy of football energy.
Sky Sports Ireland first time GAA Football and Hurley championships coverage set up a great opportunity to attract new subscribers.
Sky superb layout of pundits, with Peter Canavan and Jim McGuinness among them, together with an all starts line-up of athletes from both sports became the perfect excuse to invite fans to join Sky.
The campaign rolled out across press, outdoor, TV, online display and social, achieving one of the better historical responses for any Sky Sports Ireland acquisition campaign.
Sky Sports Italy
Italy is a country that breath sports and Sky wanted to excite their prospect customers with that same passion.
We delivered a direct marketing, online and press campaign that beautifully encompassed both, excitement about sports and comprehensive information about the Sky Sports offer.