The ingenious B-max. Be surprised.
The Ford B-max is a vehicle full of great ideas, from no middle pillar to a tailgate that opens like an act of magic with a gesture.
With those wonders in mind, this pure-play digital campaign was created as a showcase of what this family car truly is... Ingenious.
With magical illusions, a game App, teasers and banners spreading the voice through a diversity of digital channels in all European languages we achieved truly fantastic, cost-effective results.