IGGalaxy

WEB & NATIVE APP • WEB 3 • CRYPTO • NFT

IGGalaxy is Play & Earn, Blockchain-powered platform, delivering prizes on its own cryptocurrency, and NFTs for an enthusiastic community of gamers. 
A Web 3.0 laboratory.

Working with a truly outstanding team and its visionary founder, I had the privilege to lead the product design and brand identity developments projecting the platform into the future of e-sports.


Product Lead Design, Service Design, UX, UI

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THE PLATFORM

IGGalaxy organices competitive tournaments on dozens of game titles with warrantee prizes. As a full e-sports platform, members benefit for personal and team profiles, statistics, sharing and social tools, leaderboards, live-streams, a marketplace, and crypto-wallets, among other features defined as part of the service design.

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REWARDS DISTRIBUTION

Members participating on tournamnets receive warratee rewards on IGGalaxy own crypto currency, NFTs, and other currencies, all automatically distributed directly into the user's wallets provided by the platform.

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RANKINGS & LEVELS

To celebrate users performace and to match game specific skills, the platform provides players with a general XP ranking, a game levels ranking, and  leaderboards by hgames, regions, and levels.

TOURNAMENTS

The platform proposition is as simple as rich is the experience provided to its users. Players, can join regional tournaments across dozens of games and to be rewarded for their participation. Always, whatever they win all loose, thanks to free crypto wallets, and the proprietary platform tokenomics. 

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DASHBOARD

The dashboard is the central hub for users, contains a plethora of key selected information, including social interactions, incoming and available tournaments, promotions, and a condensed view of the user’s performance.

PLAYER'S PROFILE

As much as a place to play, IGGalaxy is also a community. Players can set up their own profile, with their own tokenised avatars and performance statistics to present themselves as conversations triggered at the lively IGGalaxy community. Users' profiles also allow the users configuration of their games and interest configurations, allowing the platform to deliver increasing degrees of personalisation of the experience.

WALLET

To allow free prize distribution users are given their own crypto wallets where they can receive not just IGG - the platform core currency -  earned from their participation in tournaments, but also operate in multiple other cryptocurrencies as well as receive, own and trade NFTs.

Part of the platform Tokenomics takes place at IG labs, whereby freezing IGG in temporal capsules till they reach maturity users can capitalize on its earnings. The operation is simple and playful and is part of the platform's objectives in demystifying the use of cryptocurrencies and tokens.

 

The Design Process

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The conceptualization, design, and development of IGGalaxy 2.0 was the result of a Spints-based pyramidal milestones-defined process ambitious on its full re-evaluation and design of the platform in a fast-paced, both, quality and efficiency-driven dinamycs. 

RESEARCH

HEURISTICS

Holistic research and analysis of audiences, market, technology and trends, 
Heuristic analysis of the pre-existing platform, inclusive of user interviews and feedback backlogs.

PRODUCT
VISION

Review and definition of product vision and commercial and cultural goals.
The compass to evaluate the product offering

SERVICE

DESIGN

Definitions of service paradigms and key features specifications, dependencies and preliminary flows.

UX-UI
DESIGN

Simultaneous development, design and testing of user journeys, experience design, visual identity, design system, UI, high-fidelity prototyping, technical validation and texting

Service Design

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The IGGalaxy platform is a complex entangle of multiple functionalities and its dependencies, which were researched, explored, and defined as part of a holistic service design series of workshops.

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CORE AUDIENCES

Young Student

THE YOUNG COMPETITIVE GAMER

ATTITUDE​

  • Plays for fun but also to win.

  • Appealed by play to earn opportunities as a source of gratification as well as a way to pay for some wishes.

  • Devotes time and effort to improving his gaming skills, and learning new abilities

  • Highly socially engaged, proactive in creating content, being vocal and sharing his experiences.

  • Interested in all is new and innovative.

DEMOGRAPHICS​

  • Underage or a very young adult.

  • Generally a student.

  • Single or in a non-formalised relationship.

  • Generally living at their family home.

  • Friends pool gravitates around classmates.

Woman on her Tablet

THE CASUAL COMPETITIVE GAMER

ATTITUDE​

  • Play for pastime, enjoyment and socialisation.

  • Like winning, and trying to get better, work, study and social life are greater distractions.

  • Is very socially engaged, while more focused on her own network.

  • Is a digital native and is open to exploring and experimenting.

DEMOGRAPHICS​

  • 18+, while likely in their 20's.

  • Frequently a student, intern or apprentice.

  • Some or full financial independence.

  • Single or in a non-formalised or formalised relationship.

  • Possibly living with friends.

  • Friends pool gravitates around childhood friends, classmates or co-workers.

Other IGGalaxy projects: