Hello there! I'm Pavel Fernandez, a UK based Product Designer & Design Lead working with agencies and in-house teams across
UX-UI PRODUCT DESIGN, APPS, WEB & EXPERIENCE
WHAT I DO
UX & UI
Holistic Analysis, User Experience, User Journeys, Interaction Design, Consultancy, Service Design, Wireframes, Prototypes, Design Systems, Motion-graphics, Testing... Native and Web Apps, Websites and Experiential...
Experience & Service Design
Holistically connecting end-users journeys with the business organization's technical and operational requirements.
Define and manage design workflow and resources. Agile methodology. Team building.
Personas, User stories, Product proposition, Interviews, Competitive Analysis. Requirements mapping, Opportunities, risks, and goal analysis...
Branding & Marketing
Research (market, audiences, trends...), Definition (vision, values, promise...), Design (identity, visual personality, brand guidelines...).
Marketing campaigns design and art direction...